• Making Your Sign Design Visible

    What matters the most when you open your brick and mortar store? Of course, visibility! You must let passersby and moving vehicles know that you have a shop on the high-street, selling a variety of products. Now, outdoor sign design is the perfect way to make your store's presence felt to prospective customers.

    When you are purchasing exterior signage for your restaurant, coffee shop or dental office, it means a considerable investment. A quality product may cost you from $1000 to $5000 or even more based on the size of your shop. In this article, we will learn about some of the crucial factors that make your brick and mortar store visible. This is important to ensure that your investment doesn't go to waste.

    Necessary Information Only

    It's difficult to express everything you want to say about your business in 5-7 words. Then, it's important to remember that your exterior sign needs to convey where your business is located and what it offers. This information should be communicated in not more than seven words – the lesser the better. There must be no information clutter; else your customers would miss the key message that you are trying to convey.

    Your sign should contain the following information:

    • Name of your business
    • Address
    • Phone number
    • Business tagline/slogan (The tagline should tell what products/services you offer)


    When it comes to font, the same should be used as in your other branding materials. Now, this is only feasible when the lettering used in your signage is clearly visible from a distance. This is possible if you choose a font that smartly translates into a large format. Some of the best fonts used are:

    • Verdana
    • Helvetica
    • Grammond
    • Futura
    • Badoni

    However, you should not use more than 2 fonts on your business display product.

    Wise Use of Colors

    The colors used for your storefront should make the texts visible. This means the use of right contrasting colors. For example, if you use yellow on black, it provides good visibility of information. On the contrary, if you choose green on blue, it's a bad color contrast.

    Avoid All Capital Letters

    Your outdoor illuminated or channel letters, if designed in all capital letters, are difficult to read. On the contrary, the appropriate use of uppercase and lowercase letters is best for your store's visibility. This is the reason title case should be used for the content or message displayed.

    Avoid Obstacles

    No matter how perfectly an outdoor display is manufactured but if it's not professionally installed, customers will not have a clear line of vision. Before installation, ensure that there are no obstacles like a large tree, building or electric poles to obstruct a customer's view. There shouldn't be any obstruction no matter from which angle or direction your customers are viewing your store. Trees will grow; so you should not only avoid such areas, but also ensure that a new one is not growing to pose a problem in the days to come.

    Use of Special Effects

    Visibility is fine, but your sign should also stand out from the rest of your competitors in the same locality where your business is situated. You can consider 3D effects or eye-catching illumination boxes. Studies show that brands that use 3D effects have a positive impact on their customers and bottom line.

    So, if you are looking for outdoor sign design, consider the above mentioned factors and give GallantMEDIA a call.

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