With the arrival of the New Year, many business owners are excited with how much they’ve grown, and can’t wait to see what 2014 brings. A New Year usually means new goals for a business, and generally speaking these goals usually involve the question of, “How can I reach more people and spend less money doing it?”
As we drive down the highway, we pass billboard after billboard. In the dentist’s waiting room, we quickly flip through the pages of a magazine. What makes your brain choose what to remember from the billboards, or which page to stop on in the magazine? Is it a colour that catches your eye? A word? An image?
Mobile marketing is a recent marketing development that can reach a lot of people. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. Read on to find tips and tricks to make mobile marketing campaigns that are easy and effective.