A noun for starters, and defined as the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.
The only way to build growth in a business is to brand it properly. No matter what size of business you are running, large or small, without a proper branding strategy in place you’re setting yourself up for failure.
Outdoor sign means considerable investment; so store owners should ensure that their signs get maximum visibility. This article throws light on some of the factors to consider.
At the end of the day, it’s results that count. Here are five common mistakes that can mean the difference between advertising that performs, and advertising that simply wastes your budget.
As we drive down the highway, we pass billboard after billboard. In the dentist’s waiting room, we quickly flip through the pages of a magazine. What makes your brain choose what to remember from the billboards, or which page to stop on in the magazine? Is it a colour that catches your eye? A word? An image?