Larger businesses have more flexibility when it comes to their marketing as they have a higher budget, but that does not necessarily mean that they are being more effective.
One of the tops reasons that turns people away from being a sales person, the fear of rejection. But it is never anything personal, so why do some sales people take it more personally than others?
The only way to build growth in a business is to brand it properly. No matter what size of business you are running, large or small, without a proper branding strategy in place you’re setting yourself up for failure.
As a business owner it is imperative that you understand key factors on how to advertise and brand your products or company. Why? Managing your expenses on sales promotion and advertising is only going to save you money and increase revenue.
Outdoor sign means considerable investment; so store owners should ensure that their signs get maximum visibility. This article throws light on some of the factors to consider.
At the end of the day, it’s results that count. Here are five common mistakes that can mean the difference between advertising that performs, and advertising that simply wastes your budget.
If you’re the owner of a small business with your own personal Facebook page, you might have noticed some new recent changes. Facebook is allowing fewer organic page views to your posts.
If you’re like most people, you dread the thought of picking up the phone and doing a cold sales call. Oftentimes, this is caused by a fear of rejection. While it is true that there is a higher closing ratio with sales leads that are developed in person, cold calling is just as important!
Creating the right business image is essential to establishing strong relationships with those in your community. Having a positive image increases customer loyalty and retention, and thus increases sales.
Business owners are oftentimes very pro-active when it comes to marketing. They want to get their message out there, after all! Why then, do many of these exact same businesses leave easy money right there on the table?